NEW WAVE ENVIRO ENDANGERED SPECIES INITIATIVE
After reading the WWF’s 2014 Living Planet Report, which found that half of our global wildlife population was lost over the past 40 years, we decided it was time to launch an initiative focused on raising awareness on the world’s most critical endangered species.
In 2015 New Wave Enviro will release a new line of Seriously Safe Stainless® water bottles. Each one will feature an artistic rendition of one of the following critically endangered animals: Mountain Gorilla, Amur Leopard, South China Tiger and the Sumatran Elephant.
As of November 2012, the estimated total number of mountain gorillas is around 880
Threats include: Poaching, Habit Loss, and Disease
Classified as Critically Endangered Since 2006
19–26 Amur Leopards Extant in the Wild
South China Tiger
South China tiger is considered by scientists to be “functionally extinct,” as it has not been sighted in the wild for more than 25 years
South China tigers are found in zoos and in South Africa where there are plans to reintroduce captive-bred tigers back into the wild
Population: 2,400 – 2,800
Nearly 70% of the Sumatran elephant’s habitat has been destroyed in one generation
A portion of the sales will be donated to non-profit animal conservation organizations.